Healthcare Management Marketing Jobs
- General Marketing
- Communications Staff in Marketing
- Marketing Healthcare Analyst
- Marketing Executive Manager
- Practice Manager
Individuals looking at marketing jobs in healthcare management often are looking to combine their marketing skills with the ever-growing field of healthcare services and providers. Both marketing and healthcare fields cover a broad spectrum of disciplines and some of the areas to examine are listed below.
1. General Marketing
Someone might not want to get tied down to a specific area in the healthcare field and might choose to look at general marketing. Individuals looking at general marketing in healthcare might work on a project for a healthcare provider one day and turn around to focus attention on an organization or program connected with healthcare. General marketing requires an individual who can quickly adapt to the changing needs of the client.
2. Communications Staff in Marketing
One area where healthcare organizations focus their attention is on the creation and distribution of promotional material. It is important to always get the word out—whether it be a new product on the market or a new study needing to be discussed. The communications staff involved with the marketing materials makes the information as widely dispersed and available as possible.
3. Marketing Healthcare Analyst
Knowledge is power—and analysts involved in marketing healthcare are among the most knowledgeable in the healthcare field. The marketing analysts are the people responsible for staying abreast in as many areas of healthcare as possible. They are the ones who sift through data and spend their time carefully studying and dissecting that data to determine who potential problems or solutions might impact a healthcare organization. Marketing healthcare analysts are responsible for spotting both opportunities and possible problem areas before they arise.
See our ranking of the 50 Most Affordable Bachelor’s Degrees in Health Informatics.
4. Marketing Executive Manager
An executive marketing manager is an individual who has the capacity to oversee various groups of marketing personnel and develop branding strategies, press releases for the healthcare organization or group, as well as maintaining a watchful eye for any of the numerous regulations regarding healthcare which are constantly being updated. The marketing executive manager works very closely with marketing healthcare analysts, as well as content providers, graphic designers, and healthcare journalists. Experience in human relations is useful in this position, as the marketing manager deals with personnel from a number of different disciplines.
5. Practice Manager
Practice managers in healthcare often work in a clinical setting, establishing the protocol for maximum efficiency regarding personnel and assets. It is the practice manager who oversees the daily operations, as well as reviews quarterly and annual budgets. Practice managers also deal with the marketing aspect of their organization, working with individuals within the company, as well as outside sources, to help develop wide-spread attention on the practice brand.
As reported by Inc., Amazon actually funds training of its employees for working in the healthcare field, which is an area growing at a faster rate than most other occupations. There are a number of marketing jobs in healthcare management that are waiting to be filled, and Amazon recognizes that, allowing its own employees to further their own careers, even at the expense of leaving Amazon.